As of next week - things are going to look a little different around here on Cherryflava.com. We're going to be making a few changes to the look of the place. It'll be a little lighter, a bit brighter...more...there.
So we'll see you on the flip side with something new.
We've always been rather amused by the legendary American Swiss billboard on the N1 out-going in Cape Town. Lately however, the copy has been rather disappointing - and apparently we weren't the only ones who thought the edge was a little lacking.
So American Swiss went the user-generated route, created a website to take your billboard copy submissions and the first winner, Bernadette, has now been crowned with her submission; "Don't wait until 2010 to score".
Nice - don't wait till 2010 to score - that's damn good advice. We always thought a well-crafted dinner at home accompanied by a fine bottle of wine with a little background Slipknot and a candle or two would do the trick, but maybe a bit of sparkly bling bling would deliver a 'hand of God' kinda result better.
No need for you to have to sit in rush hour traffic, or to carry a change of clothes to the office after a sweaty commute anymore - Not since the YikeBike that is.
The Kiwi design weighs about 9.8 Kilos, has a 1.2 kW electric motor, and can reach speeds of about 20km/h. It can also fit into a backpack after folding up into 67 x 56 x 12cm.
The design is modeled after the mini-farthing, but it is the first bike ever sold that has electric anti-skid brakes.
It is only meant for 9km journeys, so it is perfect for short trips in and around the city.
The main 'Yikes!' about the YikeBike [apart from colliding with a rock or something and you going ass over tea kettle, is the fact that it will set you back about $4860. But, we suppose that's the price you have to pay for convenience.
Website: Yikebike
Just when you thought you had enough chargers for your iPod and iPhone, Novothink comes out with yet another one.
Instead of having to plug into your laptop, your car, or your wall, this new charger from Novothink 'plugs' into the sun.
The back of the charger is built up of solar panels and LED's to let you know how full/empty your battery is. AND in case you're socked in with clouds, there is a USB option for charging as well.
All you hikers, beach bums, frustrated Eskom customers, and outdoor enthusiasts are loving this right about now!
Unfortunately this one will set you back about $70, and is only available to newer versions of iPod and iPhone - surprise surprise.
If you're in the wine industry, work with the wine industry or regards drinking wine part of your industry - then next week's Cherryflava SecondBase workshop at the vilafonté wine cellar in Stellenbosch is right in your glass.
Fred Roed for World Wide Creative and Andrew Cardoza from Mobilitrix join us for a digital media 'how-to' guide focussing on blogging and mobile marketing tools for the wine industry.
We're going to once again put the theory into practice thanks to our partners from Digicape and Nokia and see how all this stuff can help your wine brand radically innovate at ground level.
Tickets are R950 and for more details on how to get your hands on them - go here.
Talk about portability - Somehow the conveniences of a mobile phone, and a laptop no longer cut it. Now according to London designer Timothy Oulton, we should have also been given the opportunity to roll our offices around with us too.
Built on 8 wheels, Oulton's Mayfair Steamer Secretary Trunk is made up of solid wood, cigarette leather, and brass nails. The trunk splits open in half and reveals a fold away set of office drawers, shelves, cupboards, and old-out desk. It's antique looking in nature, and sells for $3995.
Can you imagine! Now all it needs is a weather proof carrying case a motor, and a steering wheel.
Website: Restoration Hardware
After posing in a picture for a story based on body confidence, 20 year old model Lizzie Miller and her story is causing a bit of a flap.
At 5'11 weighing about 176 pounds [size 12-14] in an industry that focuses on those that fit into a size 8-10, Miller has been catagorized as being too big to be a plus-sized model.
But honestly what gives? Obviously you wouldn't expect someone of her size to be strutting their stuff on the cat-walk alongside a bunch of size zero models, but you certainly wouldnt expect her to be too 'plus' to model for plus sized clothing. Tell us, how exactly does that work? With plus sizes starting at size 6, if we were to go along with these 'ideals', than the majority of women would fall into this plus sized category. Clearly there is something wrong with the modelling industry/social standards [but duh?! hello Captin Obvious].
More:
Here's some extra, more weightier news on the topic from CNN
A dark stout and a game of sticks go together...well, like a Guinness and game of pool really. It's no wonder then that they've turned to a promotional pool cue to remind boozey players of their favourite brew.
Feel like having a beer and Jelly-Tots now.
Advertising Agency: http://www.tankcommunications.com/, Chicago, USA
Art Directors: Neal White, David Yeouze
Copywriters: Owen Irvin, Neal White
Photographer: Kelly Stephens
We wonder if it can still hit the ball straight after a few games?
Slight apology for all the Canadian content lately, but with such an awesome concept like this, we couldn't help but post something. Then again on second thought - as of just the other day, Canada and South Africa seems to have developed a rather unique relationship, so the more we know about each other's cultures the better.
If you happen to be heading to the Toronto Pearson International Airport up until October of this year you'll be able to catch the Socially Responsible Design Exhibit that they have on display there.
Continue reading "Socially Responsible Design Exhibit: An airport of ideas" »
Who ever said that building your own eco-home was hard? German building company, HIB don't seem to think so. They've come up with a Lego-like home building structure that allows people to build their own houses with total ease - box by box. Sounds a bit like our Canadian writer's igloo palace back home eh?
In HIB's case though, each pine paneled box is insulated with hemp, pea shingles, woodchips, shells, and chipboard, and weigh up to 25kg. Because the boxes fit together so easily, home builders don't necessarily need to hire other builders or rent out any heay-duty machinery.
The end result is meant to be storm and earthquake-proof - but maybe we should call in the Big Bad Wolf to be the judge of that?
Website: HIB
'Oh no you didn't!' - Since posting this very controversial ad for WWF featuring a number of passenger planes headed on a collision course towards the Twin Towers, the Brazilian agency, DDB Brazil has been under some heavy scrutiny.
In an attempt to gain sympathy and support for Tsunami victims, the caption reads, "The Tsunami Killed 100 Times More People Than 9/11."
Obviously, because 9/11 is still a very touchy subject for Americans, many have condemned the ad questioning DDB Brazil's tactics of trying to bolster support for one cause while bringing up the tragedy of another.
WWF has since denied their association to this ad saying that it was run without their permission.
In the ads defense, unlike the various US politicians [that shall remain anonymous] who used the tragedies of 9/11 in order to improve their own public image or to strengthen their own political campaigns, at least THIS advert had an overall goal unassociated with personal gain.
Despite it having stepped on a few people's toes, you can't deny the fact that the image was powerful. It had an impact, and it made its point.
This is odd - Levi's™ in the US ran this print ad in this weekend's New York Times. Linking your 'young.trendy, rebellious' brand to a recently passed-away elderly, democratic politician seems to us to be moving away from that brand positioning rather than doing any kind of reinforcement job.
via copyranter
Ok kids, it's time to throw away your old candles and lemons. Reiner Tiangco, a designer in Brooklyn has come up with a new way to make/reveal an invisible message [Insert scary/intriguing music here].
Dressing up as your favourite cartoon character has long been a happy pastime in Japan. It's kinda a Japanese thing though, you wouldn't really have that much fun arriving at a street party here dressed as 'Sarel Seemonster', 'Zett' or 'Mannemerak'.
But in Japan they have a different brand of cartoon character, so it's cool to be them. Kelly Osbourne tried to promote the trend in the US a few years back and now Kirsten Dunst is getting her colourful kit on to take the idea Western.
Continue reading "Fashion trends: Kirsten Dunst leads the way from Japan" »
Even in Cape Town the recession is culling unprofitable retailers, leaving empty shops and vacant business space in its wake. Have a look around the Cape Town or Claremont CBD and you'll be surprised as to the amount of money landlords are losing.
Makes perfect sense then that marketers then jump on the opportunity to fill the void with a bit of branded razzmatazz.
Adage reports:
A few years ago, when cheap real estate was scarce, pop-up stores were a major investment for marketers. Now temporary stores have emerged as a perfect solution for cash-strapped brands, commission-hungry brokers and landlords faced with a glut of commercial real-estate space.
Brands are using these interim spaces as a means to create buzz, test new concepts or even evaluate a new neighborhood or city. While temporary stores first began popping up with some regularity in 2003, sky-high rents and a lack of available space made them a massive undertaking for brands. Now, in the midst of the recession, the shops are being viewed as a logical, and even inexpensive, marketing tool.
Pop-up marketing is all about the experience, which makes perfect strategic sense in a media market as fragmented and cluttered as this one. The trick is to do it right. We haven't yet experienced a pop-up in this country that was worth the effort, so perhaps the idea behind the idea hasn't really been understood so well here.
BTW - even ad agencies are trying out the pop-up idea
More: Pop-up store pop up as inexpensive way to build buzz - Adage
Previously: Cherryflava pop-up archive
Here's an announcement - if you were sweating to crack the deadline to enter your design for the Mingo Lamberti 'Made in China' project - you have permission to breathe easy and take a few more days.
Deadline is now 7 September - so get cracking already. Gooooooo!
Previously: Mingo Lamberti presents Made in China - Cherryflava
Although people have been pedaling around now for centuries, biking seems to have really taken off in the last little while; especially within the western world.
More and more people are using their bikes to commute to the office, Urban bike sharing companies in both Europe and North America have taken off, and now it seems that accessorizing the two-wheeler is the newest trend.
Yes yes we know that bike accessories like gloves, water-proofs, and helmets have been around for ages, but lately it seems that bikers will no longer be caught dead using normal panniers or simple padded pants.
Following on from our previous 'fashion advertising' posting sparked by a certain Marie Claire ad - Cherryflava has now been granted the honour of this print ad [courtesy of Net#work BBDO Cape Town - thanks guys] which was printed in 'The Voice' this morning.
So between the 'Jou ma se Purse' section and 'Want to see your kwaai cabbie in nitro rides' is our ad. Sweet bruvvie.
Client: Cherryflava
Title: “Table”
Advertising Agency: Net#work BBDO Cape Town
Executive Creative Directors: Ivan Johnson, Mike Schalit
Creative Directors: Kyle Cockeran, Alexis Beckett
Copywriter: Kyle Cockeran
Art Director: Alexis Beckett
Production Company: Groundglass
Photographer: Sacha Waldman
Executive Producer: Janette De Villiers
Agency Producer/Art Buyer: Sarah Southey
Agency Co-Producer: Robyn Lambrick
Model: Michelle Cowley
UPDATE: The ad seems to be sparking a bit of debate, some intense discussion and debunking a few myths about the advertising industry.
See:Blonde on all fours: What do you think of this - Hurricane Vanessa [thanks Vanessa]
Hurricane Vanessa talks advertising [Marie Claire vs Cherryflava] - 10and5
Congrats to vilafonté [the host of our next SecondBase workshop] for becoming the first ever South African wine to be honoured in the New York Times Wine Club.
The new yet highly anticipated wine club specifically chose vilafonté 'Series M' to be included in their Times Reserve pack.
We all know the challenge that South African vineyards face when marketing their wines to the international community - so well done guys!
If YOU want to experience one of the New York Times top choices, and also soak up some of our wine marketing pointers, make sure to buy your tickets to our SecondBase workshop on September 8th soon!
Website: New York Times Wine Club
via: vilafonté
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